To create a high-end popsicle concept that delivers personalization and exploration through novelty and unexpected interaction.
| Competitive + Aesthetic |
Competitive analysis, form inspiration, textures and flavour research was conducted to inform market positioning.
| Functionality + Experience |
When liquid popsicle melt is sandwiched between two faces of a frozen popsicle, it freezes, combining the two popsicles together. The subsequent drawings explore arrangement systems based on this concept.
| Interchangeable Modules "Glued" together |
GEOPOPs are a series of artisanal flavoured ices that can be arranged on demand to create customized geometric flavour bouquets.
Curated compositions take customers through a dynamic flavour experience using complimentary modules. For example, a rich cocoa and raspberry module can be paired with a sweet cream module, finishing with notes of a cardamom - all contained in one popsicle.
A 3D printed holder was produced to quickly test customer interaction and service issues during Geopop assembly. A commercial paper-based holder was used for the final run, shown next.
Popsicle assembly, drip containment, accidental fall prevention, ergonomics were all challenges overcome within development.
Phase 1 | The Transformer
Phase 2 | The Constrictor (WINNER)
| Development |
| Features |
Popsicle Loading
The compressed state allows service staff to easily assemble popsicle modules.
The transformation process mechanically locks the holder into the next position.
Popsicle Consuming
The expanded state allows the customers to hold the Geopop ergonomically.
ANALYSIS NOTES:
| Development |
| Features |
The Geopop holder can be assembled on demand as needed using only an elastic band. No expensive glue or pre-assembly required.
The Geopop, held together using a fastening elastic, secures the holder to the popsicle through use of molded popsicle grooves and slots in the packaging.
ANALYSIS NOTES